44 Minutes

In today’s volatile global climate, anticipating risks and opportunity is real challenge.

However, that challenge can be met by leveraging real-time predictive analytics.

Specifically, smart enterprises are driving risk management, fraud detection, business process management and investment strategies, as well as competitive product, marketing and customer relationship strategies with In –Database Business Analytics.

In – Database Business Analytics removes application barriers to perform critical drill-downs that were previously impossible or impractical using outside the database approaches.

In traditional approaches, end-users must transport data out of the database for processing.

This activity often accounts for up to 75 percent of the cycle time and imposes severe constraints on throughput and timely delivery of results.

We interview Joydeep Das to gain Sybase's perspective on In – Database Business Analytics.