25 Minutes Download MP3 (right click, Save Target As)

Mobile is the global mass communication medium—in the sense that it includes all the capabilities of its forerunners (print, sound recording, radio, movies, television, and the Internet).

If there is any doubt about where your business must go, one thing is certain: it must go mobile.

Customers expect no less.

Anything that makes instant access to relevant content cumbersome is about to become a deal spoiler.

Consumers expect all media to be available on their mobile devices. And people want to access mobile content from any of their devices.

Business leaders can choose to strengthen the connections between their brands and mobile consumers.

More than that, you can choose to engage and entertain consumers through mobile media, and you can do it in immersive and measurable ways.

We interview Brian Fleisher to gain Microsoft's perspective on Mobile Tagging.