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Data Quality   You probably already know that you have data quality issues, and efficiently reaching every customer and qualified prospect is critical. So, your challenge is looking for, identifying, and correcting bad data. To meet that challenge, you need quick insight into the types of bad contact data in your systems, like invalid street addresses, phone numbers and email addresses, which often result in lost marketing and sales opportunities, waste associated with undeliverable mail, and costly return shipping fees. Those data quality issues and the need to integrate increasingly complex enterprise data requires that you select a solution that offers a single, comprehensive view of your critical information assets. We interview Greg Brown to gain Melissa Data's perspective on Data Quality. Greg is the Director of Marketing for Melissa Data. 27 Minutes IMDB Drives Extreme Performance   In Memory Databases IMDB enable data virtualization and scaling which are critical to meeting the needs of high data volume and high concurrent user organizations, whether deployed in public cloud or private data center environments. Leveraging a fully integrated in memory database eliminates the need for application changes and provides the flexibility that allows IMDB to be configured to meet application requirements. In data centers, the IT challenge is to increase efficiency and availability while lowering data center costs. At the same time, application deployments in grid and cloud computing environments are increasing the requirements of transaction processing systems to support large volumes of concurrent users with high transaction rates. We interview Raj Rathee to gain Sybase's perspective on in memory databases. Raj is a product manager for Sybase Adaptive Server Enterprise. 24 Minutes In – Database Analytics   Smart enterprises are driving risk management, fraud detection, business process management and investment strategies, as well as competitive product, marketing and customer relationship strategies with In –Database Business Analytics. In –Database Business Analytics removes application barriers to perform critical drill-downs that were previously impossible or impractical using outside the database approaches. In traditional approaches, end-users must transport data out of the database for processing. This activity often accounts for up to 75 percent of the cycle time and imposes severe constraints on throughput and timely delivery of results. We interview Joydeep Das to gain Sybase's perspective on In –Database Business Analytics. Joydeep is a Senior Product Manager with Sybase. 44 Minutes  Business Process Mobilization   We have only just scratched the surface of the productivity gains that are likely to grow from the development of mobile technology. Furthermore, the paradigm is shifting from portable voice transmission and email delivery to a complete pocket office and control center that can replicate every function available at company headquarters. Companies that embrace the new technology will enhance their existing IT investments, increase their workforce productivity and put themselves at the forefront of the new business mobility that can help companies manage their business more effectively and more profitably. Moreover, you can now leverage a new level of access to information and management control of processes and operations than has previously been thought possible. We interview Bryan Whitmarsh to gain Sybase's perspective on business process mobilization. Bryan is a senior product manager with Sybase. 26 Minutes Smarter Analytics with Sybase IQ 15   For more than 40 years, businesses have been using information technology to automate front office and back office operational systems. Throughout that time, businesses have made tremendous gains in productivity, but the technology has consistently failed to meet the needs of decision-makers throughout the enterprise. Meanwhile, the volume and complexity of transactional data has grown exponentially. In today’s environment, operational excellence is not enough to propel your business forward. Winners (and losers) are now determined by the quality of the decisions and predictions enabled by getting the answers you need. We interview Dan Lahl to gain Sybase's perspective on how to get smarter answers with column based analytical servers. Dan is the Director of Marketing for Sybase IQ. 52 Minutes Better Decision Management   One of the biggest challenges facing businesses is to make sure they can manage decisons with greater precision, agility, speed and consistency, all while driving down costs. To meet the challenge, Decision Management Platforms tightly integrate their capabilities with a company’s existing IT architecture. Moreover, DM builds on your modern IT architecture and allows you to manage decisons as a true corporate asset. Managing decisons as assets empowers business users, accelerates the time to value for business changes and helps build a new partnership between the business and IT. Furthermore, when it comes to making decisons in the face of uncertainty, it is critical to leverage analytics for more effective risk management. We interview Carole Ann Matignon to gain FICO's perspective on decision management. Carole Ann is VP Product Management at FICO. 43 Minutes  Improve ROI with Uplift Modeling   Identifying waste in your marketing campaign budget and hidden incremental revenue are key to improving marketing campaign ROI. Achieve that mission, and you could realize a potential reduction of costs of up to 40 percent while simultaneously improving response by up to 35 percent. You can enjoy that kind of result by leveraging a statistical technique that can identify customers that will respond anyway, without the need for a campaign, as well as those who could be negatively affected by the marketing action. Moreover, Uplift Modeling can deliver higher response and incremental revenue simply by targeting fewer customers, effectively reducing campaign costs. We interview Dr. Mark Smith to gain Portrait Software's perspective on predictive analytics. Mark is the EVP of Sales and Marketing for Portrait Software. 36 Minutes Customer Intimacy   A wealth of data is in applications for order management, accounting and sales force automation. That data contains valuable customer insights, and more CIOs are looking to predictive analytics to uncover those insights. Furthermore, you cannot rely on selling and marketing to mass audiences the way you have in the past. Customers are asserting their individuality, and they want to engage in personal relationships that extend beyond the point of purchase, however and wherever those interactions occur. Today, a lot of digital noise is outside your organizations control. Few of those conversations are useful, but a few voices might determine the success or failure of your marketing campaigns, product development or operational efficiencies. We interview Erick Brethenoux to gain SPSS an IBM Company's perspective on customer intimacy. Erick is the VP of Corporate Development for SPSS an IBM Company. 47 Minutes

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