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VeriSign Mobile
Messages Top 84B in Q1
June 4, 2009
Mobile
messaging volumes continue to shatter records, according to the latest
quarterly index of mobile messaging statistics compiled by the Messaging
and Mobile Media Division of VeriSign.
During the first quarter of 2009, VeriSign, which delivers 60 percent of
the text and mobile message traffic in the U.S. inter-carrier market,
recorded a new high of nearly 84 billion messages delivered throughout
the quarter. In 2008, the company successfully delivered more than 224
billion messages across its combined mobile messaging platforms.
"Growth in mobile messaging volumes remains a consistent bright spot in
the mobile wireless environment," said Charles Landry, vice president
and general manager of products and innovation for VeriSign's Messaging
and Mobile Media division. "As consumers and enterprises increasingly
rely on mobile messaging to stay connected anytime, anywhere, the mobile
industry relies on VeriSign to ensure that those messages reach their
intended destination. We're making the investments necessary to deliver
the reach, reliability and scalability needed to make 2009 another
successful year for mobile messaging."
VeriSign also delivered more than 1.06 billion SMS and MMS messages on
Valentine's Day, which typically generates heavy message volume as
texters exchange love notes. It was the busiest day of the quarter and
the busiest Valentine's Day on record.
In Q1 2009, VeriSign's combined mobile messaging networks enabled an
average of approximately 932 million messages per day. This is an 18.5
percent increase from the previous quarter and a remarkable 96 percent
rise over Q1 2008. In total, VeriSign delivered 82.3 billion P2P
(peer-to-peer)(2) and over 1.6 billion A2P (application-to-peer)
messages in Q1 2009.
The VeriSign Inter-Carrier MMS and PictureMail platforms also continue
to experience rigorous growth in MMS traffic. Compared to the first
quarter of 2008, MMS and PictureMail volumes jumped 130 percent and 84
percent respectively. In total, VeriSign delivered more than 1.1 billion
MMS messages in Q1 2009.
The quarter also produced a healthy rise in mobile media/mobile content
messaging volumes through VeriSign's Mobile Delivery Gateway (MDG).
Driven in part by the addition of new mobile content providers and an
increase in mobile content provider market activity, VeriSign reported a
27 percent increase in Premium SMS transactions year over year. MDG also
reached a monthly all-time high in retail sales, which translated to a
35 percent rise from the previous quarter. With industry leading
reliability, the MDG platform has achieved its sixth straight month of
100 percent availability.
With
more enterprises turning to the mobile channel to better serve
customers, VeriSign Mobile Enterprise Services (VMES) responded to the
growing interest in A2P enterprise applications as evident by an 88
percent year-over-year growth rate of messages delivered through its
network while financial services in particular drove a 63 percent
increase in messaging traffic from Q1 2008 to Q1 2009. Financial
institutions such as Western Union, U.S. Bank, Fifth Third Bank, and
Huntington National use VeriSign's mobile financial services to improve
their customers' overall experience through alerts and other value-add
mobile services. Recipient of the Frost & Sullivan 2009 Award for North
American Messaging-based Mobile Banking Solution of the Year, VeriSign's
Messaging and Mobile Media Division delivers mobile messaging for six of
the top 10 banks and three of the top five financial institutions, and
global leaders in payments and money transfer services.
VeriSign's Messaging and Mobile Media Division delivers messages on
behalf of carriers and content providers around the world. VeriSign's
combined mobile messaging networks (P2P and A2P) connect to more than
700 carriers in over 200 countries and reach more than three billion
wireless subscribers. VeriSign offers one of the most robust and
reliable mobile messaging delivery engines across carrier, enterprise,
and media/entertainment networks, generating billions of dollars in
revenue for its customers. Together with RealNetworks, it powers
inter-carrier mobile messaging for eight of the top 10 wireless carriers
in North America and other major operators throughout the world. |