Barnes & Noble Intros NOOK Tablet

November 7, 2011

The NOOK Tablet offers access to movies, TV shows, music and more through the top entertainment services, including Netflix, Hulu Plus, Pandora and others, plus a collection of high-quality apps, fast Web browsing and e-mail. NOOK Tablet features Barnes & Noble’s color reading experience. Now available for pre-order at Barnes & Noble stores for $249, NOOK Tablet will be in stores and in homes on or about November 17.

Barnes & Noble has made enhancements for NOOK Color, the first-ever Reader’s Tablet, and NOOK Simple Touch, the first breakthrough touch E Ink device. The critically acclaimed NOOK Color will be even better next month, with more than 100 feature enhancements, access to top video and music services, popular apps, comics and more – and an even better value at today’s new incredibly low price of $199. The new and improved NOOK Simple Touch features the world’s fastest page turns and longest battery life, and an amazing new price of $99 – with no annoying ads.

“In NOOK Tablet, we’ve created the best wireless media tablet in the portable 7-inch class. NOOK Tablet’s VividView display has been designed to be the world’s finest screen for readability and viewing content. We’ve utilized that breakthrough display technology to bring consumers the largest digital catalog of color and interactive books, magazines, children’s books and high-quality apps through our NOOK Store. Additionally, we’ve seamlessly integrated today’s top entertainment services like Netflix, Hulu Plus and Pandora in a product that’s powerful, easy-to-use, under a pound, and a tremendous value at only $249,” said William Lynch, Chief Executive Officer of Barnes & Noble. “We’re also excited to announce that we’ve lowered the price of our award-winning and recently improved NOOK Simple Touch to just $99, ad-free. Lastly, our incredibly popular NOOK Color has a new low price of only $199, giving customers the ability to enjoy its unparalleled reading experience, apps, Web and e-mail. These three products, at these super-low prices, represent the highest-quality portfolio of reading and entertainment products on the market at the best value. We welcome customers to learn more about our bestselling NOOK product line from our friendly and well-trained NOOKsellers at our new NOOK Digital Shops at their neighborhood Barnes & Noble.”

NOOK Tablet was designed for customers who want to read and be entertained with a variety of apps and media. Barnes & Noble designed the device for power, speed and responsiveness using the latest and most advanced technology. With a highly tuned 1GHz dual-core processor and 1GB of RAM, there’s plenty of memory to stream HD videos smoothly, browse the Web, and switch between books, magazines, videos and apps effortlessly. Barnes & Noble developed revolutionary battery life with NOOK Tablet, enabling 11.5 hours of reading time or nine hours of video viewing – the equivalent of five full-length movies. Everything looks stunning on NOOK Tablet, which features the world’s most advanced VividView display for viewing content, with 16 million colors and a resolution purity that’s simply gorgeous. Barnes & Noble invested in full IPS lamination to reduce reflection and glare and offer extra-wide viewing angles – perfect for sharing.

Also coming soon to NOOK Tablet: Flixster with UltraViolet, for newly released movies and TV shows from Warner Bros. and other leading studios. NOOK Tablet owners can listen to millions of songs using the hottest music services, including Pandora, pre-loaded on NOOK Tablet, as well as Rhapsody, Grooveshark and MOG, all available with a free 14-day trial. NOOK Tablet owners can also listen to their own songs wherever they go with the built-in music player.

A powerful HD entertainment machine designed for maximum portability, NOOK Tablet is well under a pound (14.1 oz.), making it one-third lighter than the leading tablet and 10 percent lighter than the award-winning NOOK Color. Sleek and thin with a soft touch back design, NOOK Tablet can be held comfortably for extended periods with just one hand and slips easily into a pocket or purse for reading and entertainment on-the-go. And with 16GB of storage – double the space of some other tablets – plus expandable memory, customers have ample space for their reading and entertainment content, regardless of Wi-Fi availability.

Customers can also access their personal NOOK Library through the free, stable and secure NOOK Cloud service, which also powers the seamless integration and synchronization between devices, as well as NOOK’s best-in-class shopping experience and social features.

Barnes & Noble offers NOOK Tablet customers a wide array of top-rated NOOK Apps to play, learn, organize and explore with must-haves like Angry Birds Rio and Seasons, SCRABBLE, Epicurious, My Cast Weather, Taptu, Style.com, Spanish for Dummies, Bejeweled 2, Ms. Pac Man and more. There are hundreds of popular apps for kids, including Dr. Seuss’ Cat in the Hat, Drawing Pad and Pop Up Peter Rabbit. All NOOK Apps are the best, highest-quality versions available, optimized for NOOK Tablet’s beautiful and ultra-responsive 7-inch color touchscreen. By the holidays, Barnes & Noble will offer thousands of high-quality NOOK Apps from leading third-party developers and content providers that can be enjoyed on NOOK Tablet, as well as NOOK Color.

NOOK Tablet also features lightning-fast Web browsing so customers can surf their favorite sites, from Facebook to YouTube, and stream brilliant HD videos. NOOK Tablet’s built-in e-mail also makes it easy to stay connected with friends and family.

NOOK Tablet customers can shop the world’s largest bookstore, featuring more than 2.5 million books, enhanced books, interactive magazines, newspapers, comic books and children’s books. Content downloads lightning-fast, usually in less than 10 seconds over Wi-Fi.

NOOK Color: Now $199

The highly acclaimed, bestselling NOOK Color will be even better starting in December with Barnes & Noble’s largest software update ever and a new low price of just $199 starting today. The first ever Reader’s Tablet, NOOK Color combines an award-winning reading experience with tablet essentials including apps, Web and e-mail. The millions of existing NOOK Color customers will automatically receive the update at no cost via Wi-Fi, beginning in early December. Highlights, also available on NOOK Tablet, include:

• More entertainment and apps: NOOK Color customers will be able to download Netflix to watch movies and TV shows. Hulu Plus will also be available for NOOK Color in the coming months. Customers will enjoy top music services and thousands of apps including games, children’s apps and many others.
• Read your way: Customers requested the flexibility to read books in portrait or landscape and adjust the text with even more font sizes to choose from.
• The most user-friendly library: Customers will have faster, easier access to all of their content. NOOK Library is organized with tabs for books, magazines, newspapers and apps. The magazine display shows virtual stacks of covers with dates so customers can just tap on the issue they want and dive in.
• Enhanced shopping: NOOK’s amazing new Shop experience makes it easier than ever for customers to find their next great book, kid’s book, newsstand title or app. The NOOK Store™ is even easier to use, and more social and streamlined to show the breadth of content. Customers get suggestions based on their favorite authors, reviews and recommendations from their NOOK Friends plus top NOOK Newsstand picks, free trials and new NOOK Daily Finds.