Sybase Unveils Big Data Analytics Guide

November 14, 2011

Sybase unveiled its new guide on Big Data analytics titled Intelligence for Everyone: Transforming Business Analytics Across the Enterprise. The guide demonstrates through facts and examples that there are tools and methods to make sense of new and massive data sets, service all users at all levels, and analyze many different data types to provide actionable answers.

The Guide presents proof points of how companies have successfully extended analytics deep into their operations across a range of industries. It discusses research studies into the value of analytics and presents case studies on the significant ROI of analytics within enterprises, especially those dealing with growing data sets, expanding user populations, differing data types, rising workloads, and increasing ad hoc queries.

“Big data is here - and it is to be embraced and exploited,” said Brian Vink, vice president of database products, Sybase, an SAP company. “Organizations that are prepared for the data explosion have a tremendous chance to achieve significant advantages in a competitive marketplace. There are great examples in the Guide of enterprises that have already made their organizations more responsive, competitive and profitable. The opportunity is there, ready for the taking. This Guide presents new ways for CIOs to think about and exploit Big Data.”

A research study by the University of Texas at Austin revealed that many leading enterprises are not realizing the true value and opportunities of intelligently mining the gluttony of information, or Big Data. Conversely, a recent Sybase infographic illustrates the significant increases to employee productivity and profitable gains in sales that can be achieved with only a 10 percent improvement to data usability and accessibility.

Sybase also announced general availability of Sybase IQ 15.4 by November 30, 2011. The new release of Sybase IQ expands support for advanced analytic techniques that run in-database, including a native MapReduce API, Predictive Model Markup Language (PMML) support, an expanded library of statistical & data mining algorithms that leverage the power of Sybase IQ’s PlexQ massively parallel processing (MPP) technology, and advanced integration with Hadoop.

Download your copy of ‘Intelligence for Everyone: Transforming Business Analytics Across the Enterprise’ at: www.sybase.com/analyticsguide.