Robert Amatruda, IDC: EMC Tops PBBA Purpose Built Backup Appliance Market

January 24, 2012

Strategic IT transformation initiatives and the need for faster backup and recovery, effective virtual server protection, more integration and better cost control are driving more customers to implement EMC next generation backup and recovery solutions. A new report from IDC shows that EMC is leading the Purpose Built Backup Appliance (PBBA) market with a 62% share of the market in the first half of 2011, over 3x the share of its nearest competitor, and that the 2011 market for PBBAs is now forecast to have increased to over 65% versus 2010.

Robert Amatruda, Research Director, Data Protection and Recovery at IDC said that, "As a result of our latest research, we have increased our full year 2011 worldwide PBBA forecast to approximately $2.8 billion—well above our initial revenue forecast of $2.1 billion earlier this year. We believe this explosive growth will continue through 2015 and is a result of users' desire for improved backup window timing, faster recovery times, effective virtual server protection and seamless integration with existing backup applications. We also believe customers are gravitating towards PBBA solutions as a way to control their data protection capital and operational expenditures."

Deep integration of the EMC backup and recovery products in its industry-leading portfolio allows customers to address a broad range of requirements and challenges as they architect new data protection infrastructures. With products like EMC Avamar, Data Domain and NetWorker integrated via DD Boost software, EMC customers have an unmatched ability to optimize their data protection infrastructures for faster backup and recovery, multiple workloads and many application types while eliminating silos of redundant processes and management complexities. Unique capabilities like Changed Block Recovery with Avamar and the ability to protect virtual and physical environments with a single solution are satisfying the most stringent IT requirements. The demonstrated ability of EMC to massively scale its systems, replicate efficiently and effectively protect virtual environments also gives customers a future-proof foundation for moving to cloud-based computing models. By implementing EMC PBBAs, customers have achieved an 81% reduction in time spent managing backups, average payback periods of seven months and a return on investment of 450% over three years.

According to IDC, during the first half of 2011, EMC commanded a 62% share of the total worldwide PBBA market with its EMC Avamar, Data Domain and Disk Library for Mainframe products, with the nearest competitor holding a 20.7% share and all others below 4% share. In its latest Market Forecast , IDC expects the total PBBA market to grow robustly with a 2010-2015 Compound Annual Growth Rate (CAGR) of 25.6%, totaling nearly $5.3 billion by the close of 2015.

Bill Homes, Vice President of Infrastructure for Loomis Armored stated that, "Loomis Armored has always been a proponent of best-of-breed technologies. We chose EMC's suite of integrated backup products to provide us with a world-class enterprise solution for managing our data and ensuring that we have a continual and uninterruptable business process. Avamar, Data Domain, NetWorker and Data Protection Advisor enable us to manage our environment by lowering infrastructure costs, reducing our backup windows and ensuring a consistent backup."

William "BJ" Jenkins, President, EMC Backup Recovery Systems Division commented: "For many years, we talked about a 'tectonic shift' in the backup industry driven by the availability of data deduplication technology. This shift has now given way to mainstream adoption of Purpose Built Backup Appliances by the IT community. EMC's definitive leadership in the PBBA market is a result of our long-term strategy to integrate backup software and hardware to deliver advanced efficiencies to our customers--an outcome difficult for competitors to match. Backup redesign based upon the right Purpose Built Backup Appliance is clearly an essential element of any successful IT transformation."