Amit Seth, NM Incite: BuzzMetrics Exchange - Enterprise Social Media Debuts with uberVU 

January 27, 2012

BuzzMetrics Exchange is an enterprise social media management platform powered by uberVU. This new version of the platform features language detection support for over 50 languages, enhanced collaboration and workflow and citylevel geolocation capabilities.

NM Incite has collaborated with uberVU, a social intelligence platform, since Q3 of 2011 to provide a real-time social media management and engagement platform, BuzzMetrics Exchange, for NM Incite’s clients. BuzzMetrics Exchange provides NM Incite clients in over a dozen countries access to powerful end-to-end monitoring, analytics, engagement and collaboration tools in one easy-to-use platform and allows clients to directly engage with consumers who are talking about their brands online.

“Social media spans demographics and geography for a simple reason: it connects people, ideas and brands easily and universally,” said Amit Seth, Executive Vice President, Global Media Products for NM Incite. “We were determined to maintain incredible ease-of-use with NM Incite’s client platform and found uberVU’s team and technology to be world-class in delivering a compelling, real-time approach to social media management that appeals to our enterprise customers.”

BuzzMetrics Exchange works with NM Incite’s other offerings, including the My BuzzMetrics dashboard, which provides deep social media insights and longer-term historical analytics and benchmarking. NM Incite equips large enterprises with the ability to harness social media intelligence, enabling them to understand how consumers engage with their brands across social media and develop innovative social media strategies and solutions that make a measurable business impact. Now, with the new features, NM Incite will offer additional capabilities to its clients looking for stronger and more sophisticated workflow and collaboration options.

“NM Incite is recognized globally as a leader in consumer insights, and they understand the importance of helping businesses harness the full potential of social media intelligence to drive superior performance across their organizations,” said Mark Pascarella, CEO of uberVU. “We are pleased that NM Incite chose uberVU to provide the technology and expertise to deliver an exceptional user experience to their clients.”